Home buyers prefer homes that are clean, neutral and move in ready. A properly staged home will appear well-maintained, visually appealing, yet open to interpretation by the buyer. Upon entering the home, the buyer must be able to visualize himself living within the comforts of someone else’s home or the emotional connection and the sale [...]
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Go The Extra Stage (S)mile
Wednesday, May 26th, 2010The National Association of Realtors indicates that approximately 42% of sellers offer incentives to attract buyers, such as assistance with closing costs, home warranty polices and/or discounts. If and when these concessions fail, sellers are forced to consider and often take substantial price reductions—which are always considerably higher than what it would have cost to simply [...]
A Hot Commodity!
Wednesday, May 19th, 2010Many times simply "preparing" the home is not enough to showcase the home's full potential-as seen through the eyes of the buyer. We have experts that get the job done-creating the Stage Presence That Sells! We know how to read a home's personality & package it effectively to the owner's advantage. We offer a trained [...]
Market Ready
Wednesday, May 12th, 2010Staging a home & prepping a home for the market are not always the same thing. Prepping involves simple repairs where needed like functional or mechanical improvements. Obviously this is an important step before listing the home for sale, but it doesn’t effectively focus on PRESENTATION. Staging places emphasis on things of an aesthetic nature, such as [...]
It’s Stage Time!
Wednesday, May 5th, 2010Home staging is a balance between cost and results. It’s a proven fact that specific home improvements make a home sell quicker. But often sellers are reluctant to spend money to make money. To ease reluctance, help sellers better understand the type of market they’re competing in today. In a buyer’s market, sellers will have [...]
The Staging Tri-Angle
Wednesday, April 28th, 2010According to the National Association of Realtors, most successful agents approach a sale from three strategic angles:
1. Enlisting the services of a quality professional to improve the sales appeal of the home—inside & out.
2. Getting the word out with a successful marketing campaign.
3. Pricing the home right the first time.
Successful selling strategy: take advantage of a home staging professional!
Staging By The Numbers
Wednesday, April 21st, 2010Did you know an investment in staging NOW is less than one price reduction LATER? Statistically, a home that sits and loses its new listing buzz, ends up selling for a lower list price down the road:
Between 3-5 months = 6.4% less 6+ months = 10% less
Staging Services & Home Improvements Typically:
Average between 3-5% [...]
What’s Your Staging i-Factor?
Wednesday, April 14th, 2010Staging also helps market your home ONLINE. Approximately 90% of all buyers start their search on the internet. Ironically, a whopping 95% of all homes listed on the MLS (Multiple Listing Service) are not being staged and marketed the way they should. Do your online listings stand out among other similarly priced homes in our [...]
Stage Smart
Wednesday, April 7th, 2010To encourage seller to stage and increase the value of their home PRIOR to establishing a selling price, use lingo most buyers and sellers can easily relate to like "curb appeal" or "as seen on HGTV." This helps lend credibility to the art and significance of staging. Referencing the success of popular, cable network shows [...]
Home Staging Facts – Did you know?
Wednesday, March 31st, 2010Staging helps the buyer emotionally connect to the home & mentally move in, not move on. This is critical since 9 out of 10 buyers simply can’t appreciate or visualize the home’s full potential on their own.

