Francesca Morgan

Buyer Tested-Market Approved!

admin — Wed, 16 Jun 2010 02:33:19 +0000

Buying a home is still the single biggest investment most people will make in their lifetime. Ironically, only a mere 10% of potential buyers can actually visualize the full potential of a home. We'll help buyers see beyond minor flaws and common structural limitations that often prevent the buyer from realizing the true potential of what could also become one of their biggest assets.

Big Staging ROI

admin — Wed, 09 Jun 2010 18:26:03 +0000

Besides the curb appeal of the front entry, the two areas of the home that provided the biggest return on investment are the KITCHEN and the BATHROOM. In addition to a super clean-up job, sellers should focus on updating appliances, cabinetry, counters and hardware. Most importantly, remember to keep accessories to a minimum, remove all personal affects and create a look that has mass appeal to buyers.

Buyer Aware

admin — Wed, 02 Jun 2010 17:12:13 +0000

Home buyers prefer homes that are clean, neutral and move in ready. A properly staged home will appear well-maintained, visually appealing, yet open to interpretation by the buyer. Upon entering the home, the buyer must be able to visualize himself living within the comforts of someone else’s home or the emotional connection and the sale are both lost.

Go The Extra Stage (S)mile

admin — Wed, 26 May 2010 11:23:21 +0000

The National Association of Realtors indicates that approximately 42% of sellers offer incentives to attract buyers, such as assistance with closing costs, home warranty polices and/or discounts. If and when these concessions fail, sellers are forced to consider and often take substantial price reductions—which are always considerably higher than what it would have cost to simply STAGE the home from the very beginning. Why not encourage your sellers to STAGE as an INCENTIVE to entice buyers. It’s the only incentive that adds value and eliminates remorse.

A Hot Commodity!

admin — Wed, 19 May 2010 04:15:02 +0000

Many times simply "preparing" the home is not enough to showcase the home's full potential-as seen through the eyes of the buyer. We have experts that get the job done-creating the Stage Presence That Sells! We know how to read a home's personality & package it effectively to the owner's advantage. We offer a trained eye in the art of emotional marketing so buyers respond, producing quicker sales with higher returns; transformed and positioned to oustshine & outsell the local competition!

Mammmmmmm

Market Ready

admin — Wed, 12 May 2010 20:14:44 +0000

Staging a home & prepping a home for the market are not always the same thing. Prepping involves simple repairs where needed like functional or mechanical improvements. Obviously this is an important step before listing the home for sale, but it doesn’t effectively focus on PRESENTATION. Staging places emphasis on things of an aesthetic nature, such as the home’s organization, design & general appearance. It can make the difference between an “okay” house and a “WOW” house!

It’s Stage Time!

admin — Wed, 05 May 2010 22:01:02 +0000

Home staging is a balance between cost and results. It’s a proven fact that specific home improvements make a home sell quicker. But often sellers are reluctant to spend money to make money. To ease reluctance, help sellers better understand the type of market they’re competing in today. In a buyer’s market, sellers will have to go the extra mile to sell their home. On the contrary, when sellers are reveling in a seller’s market they can get away with doing less.

The Staging Tri-Angle

admin — Wed, 28 Apr 2010 01:19:33 +0000

According to the National Association of Realtors, most successful agents approach a sale from three strategic angles:

1. Enlisting the services of a quality professional to improve the sales appeal of the home—inside & out.

2. Getting the word out with a successful marketing campaign.

3. Pricing the home right the first time.

Successful selling strategy: take advantage of a home staging professional!

Staging By The Numbers

admin — Wed, 21 Apr 2010 21:34:49 +0000

Did you know an investment in staging NOW is less than one price reduction LATER? Statistically, a home that sits and loses its new listing buzz, ends up selling for a lower list price down the road:

Between 3-5 months = 6.4% less 6+ months = 10% less

Staging Services & Home Improvements Typically:

Average between 3-5% of the asking price.

Net a return of 7-15% or more.

Sell in 50% less time.

The numbers speak for themselves—Stage Now or Pay Later!

What’s Your Staging i-Factor?

admin — Wed, 14 Apr 2010 17:24:20 +0000

Staging also helps market your home ONLINE. Approximately 90% of all buyers start their search on the internet. Ironically, a whopping 95% of all homes listed on the MLS (Multiple Listing Service) are not being staged and marketed the way they should. Do your online listings stand out among other similarly priced homes in our area and have the visual appeal buyer's are looking for in today's market?